Aussie audiences couldn't get enough of US reality TV series The Apprentice and its various incarnations.
Now viewers will get a chance to see home-grown talent attempting to win $100,000 for charity in a local version of The Celebrity Apprentice.
Presiding over them is Mark Bouris, a successful entrepreneur who is executive chairman of Yellow Brick Road.
Bouris is now one of the nation's richest men, but a childhood spent in the working-class Sydney suburb of Punchbowl will ensure he brings a no-nonsense approach to The Celebrity Apprentice Australia.
While Bouris wants to see the stars succeed, he says he won't hold back when he thinks they're on the wrong track.
Controversial former politician Pauline Hanson and divisive AFL footballer Warrick Capper will keep Bouris on his toes.
"I hope I'm not the first one to get sacked, because I have never been sacked from a job in my life," Pauline Hanson said.
Beauty queen Jesinta Campbell, comedian Julia Morris, agent to the stars Max Markson and singer Deni Hines are also competing in the show.