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Copycats prowl in the Supermarket Wars

By ninemsn staff
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Air date: Monday, December 30, 2013
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For years, the Big Two supermarkets have been sneaking products onto their shelves with designs all-too similar to their competitors.

Now, Coles and Woolies are accusing Aldi of the same thing.

A Current Affair takes a look at the clash over copycat products.

Aldi's response:

The Food and Grocery Industry Code of Conduct (Code) currently in draft form is intended to provide suppliers with more transparency and fairness in their dealings with the two major supermarket retailers in Australia.

This is as a result of a number of concerns that have been raised by suppliers about unfair business practices, including suppliers being forced to pay for shrinkage, wastage and additional or superior shelf space for their products.

Given the Code focuses on the practices of the two major supermarket retailers, ALDI, which has a very different business model and approach to supplier relationships, has not been asked by the AFGC to take part in the drafting of the Code.

In principle we support the concept of signing an industry Code which ensures a sustainable future for Australian growers and manufacturers. However, we will await the feedback from the Australian Government and the ACCC and provide input during the public consultation period that follows in the New Year.

In terms of recent comments regarding intellectual property and our exclusive brands, the reality is that consumers know the high quality and low cost of our everyday range of products. There is no possibility of confusion at ALDI.

ALDI has a unique business model that creates brands in partnership with our suppliers. We ensure we carry out due diligence when developing the style guide and packaging of all of our products and labels.

We take market cues on labelling and branding to give customers a clear reference guide. For example, freeze dried decaffeinated coffee traditionally sports a red colour scheme, the majority of margarine packaging is yellow and so on.

All suppliers have the benefit of existing intellectual property laws in relation to their brands and these rights should be sufficient.

ALDI Australia

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