While the supermarket giants do battle, smaller players are now offering huge discounts to make your money go further.
From chicken to tuna and even the humble toothbrush, the prices have been slashed and it's all thanks to a new breed of online discount grocery stores.
For more information, visit:
www.saveonbrands.com.au — A Current Affair viewers can get a 20 percent discount on freight through Save on Brands. Just enter ACA into the promotional code at the checkout.