By Majella Wiemers
Australian lingerie manufacturer Pleasure State claim to have invented a world-first bra that gives every women an exceptional lift.
"Each bust size has a different requirement in a push-up bra and the Biofit bra provides what we call the ultimate silhouette for each cup size," says managing director Justin Rice.
Normal push-up bras fail to deliver for all women because the same amount of padding will give some women too much of a lift and others not enough, according to Pleasure State.
Not so the Biofit bra. An
A cup Biofit bra pads underneath and to the side of the bust. The
B cup, on the other hand, has more at the side and less underneath.
The C Biofit gives you natural cleavage, as its makers claim, by simply pushing up the bust for maximum effect.
Justin says the D cup simply amplifies the cup's natural advantage. "Well a D cup's got a natural full bust so the Biofit gives repositioning of the bust," he says.
Model Ashley, who takes an A cup, says Biofit has done wonders for her cleavage. "It looks awesome. You've definitely got a bit of lift in there oh yeah and I find it so hard to look for bras and to enhance," she says.
Shop til you drop editor Kerrie Alcorn is another convert. "There is a lot of padding but its subtle and it's a subtle cleavage I don't feel uncomfortable and I don't feel like I have everything on display," Kerrie says.
Fans of the Biofit bra also claim its more comfortable to wear than other push-up bras.
"Definitely I think a normal push up bra you wouldn't want to wear every day so this one you can wear every day," says model Madeline of her C cup Biofit.
Justin rubbishes claims the Biofit bra offers more than it wearer can deliver.
"I would certainly not call it false advertising. We're giving women exactly what they want," he says.
Story contact:
The Biofit bra is available at Myer and David Jones. It retails for around $49.95.
