It was a bombshell. A secret the dairy industry didn't want you to know.
Last May we showed how the major dairy companies are watering down our milk.
Farmer Paul Weir blew the whistle on this industry practice. Where a cheap watery substitute called permeate is being added to your milk to make more of it cheaply and therefore make more profits.
And the law says they don't have to disclose it on the label.
“It’s deceptive isn't it?,” asks Paul. “You know, it’s really a labelling issue. The consumer has every right to know what they're purchasing - they believe that milk is milk.”
Since that first story we've received dozens of phone calls and emails from you - outraged that the major dairy companies are putting permeate in their milk - and not telling their customers.
Well tonight we're going to tell you which brands don't contain this watery substitute - and expose the brands that still do.
For five decades, John Fairley worked as a dairy farmer. Now he's processing his own brand of milk called Country Valley.
And says it doesn't contain permeate.
“I won't add permeate,” John says. “I want straight milk - straight from the cow, so people can taste the difference.”
Peter Nathan is CEO of A2 milk, another processor that refuses to put permeate in its products.
“There is very much a taste difference and I think consumers can really easily taste the difference between permeate milk and our A2 milk,” Peter says. “Ours has a really rich and creamy taste, which is the way milk does taste and is the way milk should taste.”
Processors like Dairy Farmers, National Foods which make Pura milk, and Pauls Parmalat all admit to using permeate in their cheaper supermarket products (note: the organic and gold brand versions are free of permeate)
At the supermarket it's virtually impossible to know which brands are using permeate and how much, but here are some that are good old fashioned, permeate-free milk.
PERMEATE FREE MILK:
Paul's Parmalat Organic Milk (Available Australia-wide)
Pura Gold Brand (Available Australia-wide)
Country Valley Milk (stockists can be found at: www.countryvalley.com.au)
Norco milk (Available in Brisbane, the Gold Coast and northern NSW)
A2 milk (Available Australia-wide)