Two months ago, Mark Stephens made a bold statement: telling a room full of addicts he could help them quit smoking. Well, half that group has now stopped smoking after undergoing hypnotherapy.
Mark says he's helped people who have been heavy smokers for 40 years curb their smoking addiction without any cravings through the power of self hypnosis.
He says smoking is a habit that becomes attached to everyday activities like having a cigarette after a meal or with a coffee, and chances of giving up for good increase dramatically if that association can be eliminated.
"The one thing that everybody that who eventually succeeds has in common is that they have changed their mindset," he says.
But he says hypnotherapy can only be effective if you have the desire to quit.
Mark's latest advice
"For people the patches and gums will work but they're not tackling the mental and emotional side and that's what people need to do tackle those emotional triggers," he says.
The concept that a meal is not complete without a cigarette is more mental than physical, according to Mark.
"Hypnotherapy or hypnosis tackles what's going on in the subconscious part of the mind so it tackles the trigger or the associations," he says.
He has released a book and audio for self-hypnotherapy and also helps smokers to use their imagination to crush the desire for a cigarette.
"I want you to get the picture of the maggots... I want you to get the picture of that cancerous tongue as you hold the cigarette there," he says.
But before you rush into alternative therapy, do your research.
David Lester from Quitline, says it's not for everyone.
"With hypnotherapy there's not enough evidence to support that it's a successful intervention to stop smoking," he says.
For information about Mark Stephens, visit:
or phone 1 300 760073
For general information on quitting, visit: